Guides for local business owners
Straight answers to the questions owners ask about follow-up, reviews, Google Maps, AI search and missed calls, plus what works in your industry.
How-to guides
How to follow up on an estimate the customer hasn’t answered
Timing, number of touches, scripts, and what your quiet quotes are worth.
Read the guide ↗Guide · ReactivationHow to win back past customers for a local service business
Who to contact first, what to offer, and scripts that bring repeat work back.
Read the guide ↗Guide · ReviewsHow to get more Google reviews, and what to say when you reply
When and how to ask, what’s banned, and how to reply to every review.
Read the guide ↗Guide · Google MapsHow to show up in the Google Maps top 3 in Baltimore
How the map results are decided, and what Baltimore businesses can change.
Read the guide ↗Guide · AI searchHow to get ChatGPT and Google’s AI to recommend your local business
Where AI assistants get local business information, and how to be in it.
Read the guide ↗Guide · Missed callsWhat missed calls cost a local business, and how to stop losing them
How many calls go unanswered, what callers do next, and how to fix it.
Read the guide ↗By industry
Marketing for dental practices in Baltimore
Overdue patients, unscheduled treatment and new patients who already trust you.
Read the guide ↗Industry · Home servicesMarketing for HVAC, plumbing and roofing companies in Baltimore
Estimates, maintenance customers and the map results for HVAC, plumbing and roofing.
Read the guide ↗Industry · RemodelingMarketing for remodelers and design-build contractors in Baltimore
Proposals, past clients and high-value projects for remodelers and design-build firms.
Read the guide ↗Industry · Physical therapyMarketing for physical therapy and healthcare clinics in Baltimore
Direct access, returning patients and being found without a referral.
Read the guide ↗Want to see what your pipeline is worth?
Start with a free pipeline audit.