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How the Local Leader Program works

Three things, done for you: more revenue from the pipeline you already have, new high-value clients, and the authority to win them.

What’s holding most businesses back

Leads and quotes that stall and never get followed up

Past customers who were happy but never came back

Invisible when high-value customers search, or ask AI for a recommendation

Competitors with more reviews and more credibility winning the best jobs

1

Grow revenue from your existing pipeline

  • Pipeline audit: we map your stalled leads, open quotes and past customers, and size the opportunity
  • Lead reactivation campaigns: messages in your voice to the people who showed interest but never booked
  • Automatic follow-up: every new quote that hasn’t booked within 14 days gets followed up, so nothing goes cold
  • Past-customer campaigns: repeat work, maintenance and upgrades from people who already trust you
  • Proposal templates and follow-up: clear proposals, with payment options, that customers understand and say yes to
  • Call intelligence: we analyse your calls to show what customers ask about, the objections they raise and where bookings slip
  • Front-desk mystery shops: scored calls and a playbook that turns more inquiries into appointments
2

Win new, high-value clients

  • Service pages built around how customers search for your most profitable work
  • Existing pages reworked for AI search, with clear answers, real customer questions and the structure AI tools look for
  • Google Business Profile, built and managed around your best services
  • AI search visibility, built and tracked monthly, so you’re named when customers ask ChatGPT or Google’s AI
  • Accurate listings on the directories that matter in your industry
  • Online booking and missed-call text-back, so ready customers don’t move on to the next business
3

Build authority in your industry

  • Features on established news and industry sites, shown on a “Featured on” bar and shared across your profile and social channels
  • A reviews engine, with requests after every job and a reply to every review
  • Owner explainer videos that answer common doubts before customers ask
  • On-site photo and video by our Baltimore team, keeping your site and profile current
Your expertise, everywhere: features distributed as news articles, blog posts, social media, slideshows, infographics, podcasts and videosNews articlesGoogle NewsBing NewsABC NewsBlog postsFlipboardWordPressBloggerSocial mediaFacebookXSlideshowsSlideShareCalaméoInfographicsFlickrImageShackPodcastsApple PodcastsSpreakerVideosYouTubeVimeoYour expertise,everywhere
Every feature is distributed across news, blogs, social, slideshows, infographics, podcasts and video.
10,064brand mentions for one client
Search appearances by number of campaignsAfter 20 campaigns the client appeared in the top 10 for 2,950 searches and ranked number 1 for 2,080, ahead of the typical client.05001,0001,5002,0002,5003,0003,50005101520Number of campaignsTop 102,950Typical clientRanked #12,080After 0 campaigns: 0 in the top 10, 0 ranked #1After 1 campaigns: 250 in the top 10, 150 ranked #1After 2 campaigns: 300 in the top 10, 200 ranked #1After 3 campaigns: 550 in the top 10, 420 ranked #1After 4 campaigns: 550 in the top 10, 400 ranked #1After 5 campaigns: 570 in the top 10, 410 ranked #1After 6 campaigns: 600 in the top 10, 400 ranked #1After 7 campaigns: 800 in the top 10, 550 ranked #1After 8 campaigns: 880 in the top 10, 610 ranked #1After 9 campaigns: 1,130 in the top 10, 760 ranked #1After 10 campaigns: 1,330 in the top 10, 880 ranked #1After 11 campaigns: 1,450 in the top 10, 980 ranked #1After 12 campaigns: 1,600 in the top 10, 1,040 ranked #1After 13 campaigns: 1,950 in the top 10, 1,320 ranked #1After 14 campaigns: 2,100 in the top 10, 1,420 ranked #1After 15 campaigns: 2,380 in the top 10, 1,650 ranked #1After 16 campaigns: 2,470 in the top 10, 1,720 ranked #1After 17 campaigns: 2,460 in the top 10, 1,710 ranked #1After 18 campaigns: 2,730 in the top 10, 1,930 ranked #1After 19 campaigns: 2,860 in the top 10, 2,000 ranked #1After 20 campaigns: 2,950 in the top 10, 2,080 ranked #1
Search appearances by number of campaigns. Redrawn from a client report.

What happens, and when

Days 1 to 14

Pipeline and visibility audit, reactivation campaign launched, review drive sent, Google profile fixed.

You see: Booked appointments from existing leads, new reviews.

Days 15 to 30

Pipeline report and front-desk mystery shop.

You see: Revenue reactivated so far, open opportunities, and where deals stall.

Days 31 to 45

First on-site shoot, existing pages reworked, and proposals, follow-up, service pages, booking and call intelligence live.

You see: More proposals accepted, real photos on new pages, first call insights.

Month 3

First authority features and explainer videos live.

You see: Reactivated revenue flowing, rankings and reviews climbing.

Month 6

Coverage widened, AI visibility re-measured.

You see: A measurable shift toward high-value work.

Your monthly growth briefing

Revenue from reactivated leads, new clients won, proposals accepted by service, your top objections, and one clear action for next month. Walked through in person or by video.

How to get started

Request your free pipeline audit

Walk through the findings with us on a 30-minute call

Start, and see your first booked appointments within 14 days