How a dental clinic doubled its organic traffic

The challenge

Dental clinics, including well-established ones, struggle to grow their online presence and attract patients through organic search. The practices we started with were getting only 1 to 2 new patients a week. Competition is heavy, so the clinic needed higher Google rankings to stand out.

What we did

We ran content marketing campaigns using our content amplification method: high-quality, easy-to-read, relevant content that drives traffic to the clinic's site and builds trust with prospective patients looking for evidence of expertise. The goal was to rank higher, get more patients from organic search, and then win a place in the map results for the clinic's target keywords.

The results

We started campaigns for the clinic in February 2020. Within two days of the first campaign, the clinic reached page one for its target keywords, and its organic ranking moved from 3 to 1. Between February and July 2020, the clinic's traffic doubled. Apart from a couple of minor SEO changes to the site, the campaigns were the only thing running. Organic search traffic and lead generation both rose, and we've since used the same method for medical practices that rank on page one for 100 to 350 keyword combinations.