How an Oklahoma dealership grew organic traffic 139% in 17 months

The dealership grew from 1,449 to 3,468 organic visitors a month with a targeted content plan

The dealership is about 50 miles outside Oklahoma City and sells and services new and used Subaru cars and SUVs, with financing, leasing, repair, maintenance and genuine parts. It needed to stand out and increase its online visibility.

We ran content marketing campaigns, one a month for 16 months: articles, blog posts, videos, audio ads and infographics targeting specific keywords, shared on popular websites. Campaigns targeted Tulsa, Oklahoma City, Norman, Mustang, Moore, Midwest City and Edmond, reaching people buying or leasing a Subaru and people needing repairs, maintenance or replacement parts. Trident GTM uses authority media coverage to build brand mentions, social signals and clicks from backlinks.

By December 2022, the dealership's site had 3,468 organic visitors a month, up 139% from 1,449 in July 2021. The campaigns' titles overlapped with keywords where the site ranked on page one, including Oklahoma City, new and used, dealership and Outback. Traffic declined after the campaigns stopped, when the dealership was sold to another company.